This project was to create a product, brand identity, and marketing campaign for Allure Chocolate.
The concept for the packaging was inspired by Steveston Village, a small fishing community in Richmond, BC. The town swells in size over the summer months due to tourism. Tourists and locals alike will appreciate a quality product that reflects the community's heritage.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/348aa55a-54b4-4767-8fbf-966568e7e3b0/acd4fd95-95aa-4b14-b57d-13699ee80550_rw_1920.jpg?h=c7d46e4c87629c9572b1e1946eb6ebe7)
Logo design in colour, black and white, & negative, and with tag line.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/348aa55a-54b4-4767-8fbf-966568e7e3b0/ffc844c5-953f-46e4-b7ad-c99a3497ba5c_rw_1920.jpg?h=27d2e3a5ce46d1ae0ba97bdf6597373c)
Three varieties – milk, white, and dark chocolate.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/348aa55a-54b4-4767-8fbf-966568e7e3b0/9486bced-3874-48ab-820e-e413112df09b_rw_1920.jpg?h=0f99606d90f639898b5eacd97267cb92)
Chocolate chips – packed in a zip top pouch for convenient on the go consumption, or convenient storage for bakers.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/348aa55a-54b4-4767-8fbf-966568e7e3b0/a78a94f5-5a19-47ba-82a3-8db098778e17_rw_1920.jpg?h=3db640fa90b46e7e824247e115b55060)
Sample business card for Allure’s chocolatier.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/348aa55a-54b4-4767-8fbf-966568e7e3b0/3c64f164-1997-44b5-aaea-43bb9dc2efc0_rw_1920.jpg?h=beb235659e38844f62c04c446e378833)
Print advertisement for Allure’s new retail store.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/348aa55a-54b4-4767-8fbf-966568e7e3b0/c4863b29-1461-4739-9973-02ade0183d7f_rw_1920.jpg?h=09c6c6b303c6128e4c25453a15fb6d78)
Advertisement adapted for Instagram.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/348aa55a-54b4-4767-8fbf-966568e7e3b0/2000647d-55ed-4d3a-9266-ac8d6ec66b6f_rw_1200.jpg?h=5e937131092034bd540ba647dd4a913f)
Allure’s hot chocolate mugs.
Software Used:
Illustrator, InDesign, Photoshop
Constraints & Challenges:
2 week timeline, time management