Process & objectives:
Worked with the marketing team to develop creative for the 2019 Fall Deposit Campaign. The objective of the campaign was to promote a compelling financial product, empower members to connect with personalized advice and services, and to position G&F as an expert partner capable of helping members achieve savings goals. The target of the campaign included members and non-members interested in growing and continuing to grow their savings. Content and imagery were adapted for print and digital media, while adhering to guidelines and branding.